Identity Design
The process of compounding a series of concepts or practices into visual and/or thematic elements to shape the imagery of a brand, product or service into something clearly reflective of its values or practices. Most commonly found as brand identity design.
__
Branding
Establishing consistent design elements (particularly name and iconography) for a brand so as to make it clearly applicable and desired by its target audience(s).
__
Collateral Design
The printed material associated with your brand designed to give it an image.
__
Environmental Design
Predominantly corporeal schools of design used to strengthen more abstract concepts as a means of producing an effective advertising atmosphere; e.g. using signage and industrial / architectural design relative to its adjacent cultural landscape, etc.
__
Iconography
The reception, interpretation and study of graphics or images associated with something.
__
Information Design
The act of going beyond purely aesthetically-pleasing forms of graphic design to convey data in favor of opting for a style in equal parts practical and effective, ultimately resulting in clean visual representations conveying knowledge in a straightforward format. Frequently appear in modern graphic design in the form of infographics.
__
Editorial Design
A study tasked with the definition and refinement of graphic arts within some form of printed media.
__
Poster Design
Subset of graphic design specifically associated with the production and imaging works involved in producing posters for use in advertisements.
__
Packaging
The design and ultimate appearance of a container, designed to further illustrate the purpose or qualities of its product.
__
Interactive Design
The communication of information and ideas through graphic elements with which the audience can modify in varying degrees. Typically encourages the audience to participate.
No comments:
Post a Comment